December 28, 2011 archive

Pick a Theme – Use The Power of Slogans

Where’s the beef? I’m lovin’ it. Finger licking good. Dude, you gotta get a Dell? Choice of a new generation. Everybody needs a little KFC. Every kiss begins with Kay. Napa know how. The above are all examples of short sweet statements that companies use to get you to buy their products. They work because …

Continue reading